Want the London look? Introducing Rimmel’s 1st ever multi-tasking conceal and contour palette, in 3 natural creamy shades, that highlight, conceal imperfections and contour accentuating your best features. Apply a small amount of the concealer under your eyes, then apply the highlighter on the bridge of your nose, your forehead and chin. Finish off the look by apply the contouring shade, focusing on your hairline, the hollows of your cheekbones, your jawline and neck. The final result; a naturally flawless complexion and perfectly sculpted face. Rimmel London is an inner confidence that how we look is always cool, irreverent, never predictable and always evolving. Rimmel is not perfection or intimidating, it is like London : young, urban, eclectic, edgy. It is expression with no rules, it is real, it is accessible. Live The London Look.